Tuesday, May 11, 2010

behind the scenes

I'm often asked how do I come up with my designs? Do I actually hand draw them. The answer is mixed. For the most part I draw them either free hand or digitally. There are some times that I will out source a motif based on the request.

Typically, the brainstorming takes a while. That's because I research and immerse myself in visual content that's related to the project. I go back and forth. over different combinations of color and motif to get a sense of the direction I want to take. When I'm finally convinced that I have the right approach. Then I start to put together mock ups for us to review. The photo that you see is a sketch for a new project. I will then take this pen drawing and turn it into computer art. If you are one of my customers can you guess if its for you? You'll just have to wait and see!
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